So you’ve developed a stellar website to take your business on new heights. You did proper market research, picked out the best ranking pages to optimize, and infused high-volume keywords in your content.

Then you posted your well-thought killer content on your site, and waiting began. Weeks go by, but your webpages still aren’t ranking high on Google. You observe almost no changes in your website traffic, and sales are stagnant. You did everything you were required to do, but all in vain.

Does this situation resonate with you?

If yes, take heart, you’re not alone. This is a common problem that arises due to various reasons. And to help you with that, we’ve rounded up three reasons why your content isn’t ranking on search engines.

One reason why your website content isn’t ranking is that Google hasn’t indexed your webpages.

But how do you know if your site hasn’t been listed yet?

To check this, just type “yourwebsite.com” in the Google search bar. If your website pops up in the results, you’re good to go. If your site doesn’t show up, it indicates that it’s not listed by Google yet.

If your website is still new, it’s better to wait for some weeks till Google indexes it. But if it’s an old site, this might be because you haven’t allowed search engines to index your site. You can change this by ticking the box that says “allow indexing” in the settings tab of your website builder.

According to research, 87% of people use mobile devices to look for and buy products and services online. This number shows the significance of mobile-friendly websites for all types of businesses who own websites.

In fact, Google also puts such websites at a disadvantage, resulting in a potential decline in the website traffic. Before rolling out your website, run a diagnostic test to check the mobile-friendliness of your site to attain higher Google rankings and offer users a better website experience.

Backlinks are a powerful resource to drive customer traffic towards your website. These links are infused in your content on other sites. Backlinks strengthen the credibility of your site as other webpages point back to it.

There are various ways to build backlinks strategically . For instance, you can write backlink infused articles and guest posts on other websites with high traffic. However, to make it work, it’s important to identify websites that target similar customers as you do. Remember, a website with high traffic but low conversion rate is of no use.

If you need help with your content or website ranking, reach out to us.

Custom Contact Solutions is a leading SEO company in Toronto, Ontario , providing impeccable SEO services and website design services to clients since 2006.

 Connect us today for more information and details.