Statistics show that e-commerce sales in Canada amounted to a total of $22.01 billion in 2017. And it’s only going up from there; the market is expected to reach $30.14 billion by 2021!
In such a thriving retail landscape, developing an e-commerce site for your business can help you build a larger clientele for your goods and services. But developing and maintaining an e-commerce site isn’t easy. More than 80% of such platforms face failure because of lack of vision and strategy.
How do you minimize the risk of failure for your e-commerce site? Here are a number of factors that can improve your chances.
A Good Homepage
If you own a brick and mortar store, a lot of effort goes into making your storefront look attractive so it’ll create a good impression and entice people passing by. The same goes for the homepage of your e-commerce site. It’s the first thing users will interact with, so it should be able to convey an enticing message in an effective way. Consider putting your best products forward, displaying your sales section, etc.
An About Us Page
If you’re just starting out on a business venture, you need to tell customers about your story. Users need to know your vision and mission in order to trust you and engage with your website. Infuse your personality in the content and use your voice to tell your users what you’re all about. Want to make a video instead? That’s a great idea! Video content is far more engaging than text.
Prominent Checkout Buttons
Loading up a cart and checking it out should be easy if you want to convert leads into sales. Make sure your add-to-cart and check-out options are visible and obvious. Moreover, don’t force your users to sign-up; let them purchase items as guests.
An Informative Blog
For your e-commerce venture to be successful, you need to have traffic coming to your website. An effective way to increase visitors to your site is to create a blog that’s informative and relevant to your customer’s requirements. Use keywords that’ll amp-up your SERP rankings and you’ll start receiving more website traffic.
Design and develop a custom-made website for your e-commerce venture by connecting with Customer Contact Solutions.
We’re a leading web design company in Ontario that has been helping clients create stunning websites that boost their conversion rates. We also offer excellent SEO services .
Connect with us today!
