The ultimate goal for any business is to drive maximum profits. And in the current digital landscape, a major part of a company’s gains depends on its website.

As the number of online consumers in Canada is expected to reach at least 5.21 million by 2021 , it’s becoming increasingly crucial for businesses to strengthen their online presence.

Designing and developing an efficient website is one of the most important ways to ensure that your business attracts online traffic, boosts your conversion rate and improves ROI.

So when you’re creating your web design strategy, make sure you include elements that would guarantee traffic to your website.

Here’s a list of features you should consider adding to your site.

Desktop computers are no longer the primary means of accessing the internet and visiting websites. According to research, 57% of search traffic now comes from mobile phones and tablets. This shows the importance of creating a web design that’s adaptive and responsive to all the different platforms and screen sizes.

If your website takes longer than 3 seconds to load, users will abandon it in a flash and move on to another website that loads faster. You’ll also be penalised by search engines as they rank you lower in the result pages, decreasing traffic to your website. One of the main reasons behind slow loading pages is the images and videos used on the website. So when you’re creating the design strategy for your webpage, make sure you’re using content that creates a positive user experience—not the other way around.

When designing your website, aim for smooth, clear and direct navigation. Avoid incorporating complex features, such as sub-menus and transition pages. The easier your website is to access and navigate, the more traffic you’ll receive.

Original and informative content is the key to an increased number of users for your website. By including blogs and articles on relevant topics, you can enhance user engagement and ensure that people keep coming back for more.

To design a visually appealing website that users enjoy engaging with, pay special attention to the color palette and fonts you use. Use exciting combinations but make sure they don’t complicate the perception of information. Just keep in mind that your main goal is to enhance usability.
Want to create a custom-designed website for your business? Get in touch with Customer Contact Solutions today!

We’re one of the leading web design firms in Ontario, Canada , providing impeccable website design services to clients since 2006.

 Connect with us today and bring your web design vision to life in only 10 days!