Search engines rank your website based on the quality of the information you offer as well as the usability of the website.

For every query entered in a search engine, millions of websites compete to rank on the first page. Users usually click on the first few links to see whether these websites contain what they’re looking for. If they don’t, they’ll move on to the other websites listed on the page. Very rarely will they click on the second or third page of the results.

Websites barely have a few minutes to get a user to stay on the page; if they don’t impress them during this time, the user will move on to the next website.

Here are 5 things users expect from your website:

Speed is the very first thing your website is judged on. Studies show that users only give a website about 3 seconds to load before they close it. Your website better be fully loaded in this time or you can be losing out on a serious amount of leads.

Your website is competing with the other pages that in the search results. If you’re lucky enough to have a user click on the website in hopes of finding what they are looking for, you’ve got to deliver—and you better do it fast!

Cluttered websites that are packed with information can be very overwhelming for users. Websites have to be well organized to make it simple for users to navigate through them.

Users expect to see a clear navigation bar at the top of the webpage that can help them go back and forth from different pages.

It’s very easy to pack your website with irrelevant fluff that may help your rankings but provides no real information to users. Users expect websites to carry valuable information that is of use to them. If you failed to deliver here, don’t be surprised if they go off to another website in search for answers.

Aesthetics

The old “you shouldn’t judge a book by its cover” rule doesn’t apply to websites. Users decide your credibility and professionalism through your website.

If your website doesn’t look aesthetically appealing, it’s going to put off users. Experienced Web developers know what colors and fonts work on websites and what don’t.

When it comes to websites, the simpler it is, the better.

Responsive Web Design

More than half of internet searches are carried out on smartphones this means that your website needs to have a responsive design that allows it to adjust its layout, fonts and images to mobile devices.

Also search engines like Google, rate mobile-friendly websites higher than those that aren’t responsive.

As a Web-design company that has been in business for many years in Toronto, Ontario, Customer Contact Solutions is able to build websites that meet the needs of clients and their users. They offer SEO services to drive Web traffic while ensuring that websites function smoothly to increase lead generation.