We’ve all had to close a good website because we couldn’t find what we’re looking for. Even websites that look great and have a wealth of relevant content aren’t always user-friendly.
Inexperienced Web developers often confuse the attractiveness of a website with how user-friendly it is. It doesn’t matter how much you’ve spent on creating a website that looks awesome if it isn’t easy-to-use.
So what makes a website user-friendly?
A user-friendly website has high usability. This refers to ease of which a user navigates through the website, loads pages, reads content and completes tasks.
The following are common characteristics of a user-friendly website:
Define Structure, Easy Navigation and Titled Pages
If your website is built properly, people should be able to land on absolutely any page. They should easily be able to move around the website using the navigation bar.
Responsiveness and Compatibility
Because people access the Internet on multiple devices, websites need to be responsive. Their design and content should adjust to various screen sizes and be compatible with prominent browsers.
Consistency
Does each page of your website look completely different to the other? If yes, then you have to work on consistency. Your website is a representation of the company, meaning that it should have consistent branding.
Identifiable Links
If users expect to be able to click on certain words and images, they better be clickable! User-friendly websites consist of identifiable links to help users navigate their way around the website.
Clear CTAs (Call-to-Action)
Simple Forms
Almost all websites have some type of form that either helps users communicate with the company or helps the company collect information on the user. These forms can be a simple contact form, an email newsletter subscription or a registration form.
Having these characteristics will ensure your website has high usability.
Customer Contact Solutions is a full-service web design services provider in Toronto , Ontario . We can help you build high-quality, user-friendly websites that keep your customers coming back! Our services include Web development, mobile app design and local SEO services .
Contact us for more information.