If you run a small business, your SEO management is of paramount importance. According to one article published by the Forbes online, understanding key SEO concepts and technicalities can be helpful when it comes to managing your own SEO needs.

‘Alt Text’ is a term used when discussing and describing certain SEO specifics. The question is; what exactly is alt text and how is it relevant?

HTML codes help define specific features and attributes on your webpage. The purpose of ‘Alt Text’ is to designate and outline alternative appearances and functions of various images and elements within a webpage. These are a part of the HTML code itself.

Alt-text may also be called alt-attributes and alt-descriptions. They may even be called alt-tags however this is incorrect from a technical standpoint.

The alt-text helps back up the designated function in case requirements are beyond the norm. Some examples include:

• Provision of alternatives for images that can be read by screen readers for users who may be suffering from visual impairment.
• Image descriptions and information in case the image is unable to load
• Highlight context descriptions that help allow images to contribute to overall SEO

In short the same is extremely important when it comes to improving website accessibility as well as priming images for SEO purposes.

You might be wondering how you can create the ideal alt texts for the images and features on your website or page. Here are some useful pointers.

• Try to be descriptive and specific
• Don’t cram in keywords
• Keep your alt-text as short as possible
• Pay attention to other particulars such as buttons

As a business owner, your expertise may lie with the products or services you offer as opposed to with SEO and HTML functions. There is nothing wrong with this, in fact, companies like ours exist for just this reason!

We take the time to understand your business and proceeded to help you design your website and optimize your search engine needs. If you’re a company looking for support with web design firm in T oronto , Ontario or other parts of Canada, we’d love to help.

Feel free to check out our web design options or get in touch with us for more information !