In a study carried out by Hubspot, 61% of marketers claimed that building their online presence was their top priority.

This isn’t surprising since consumers are actively searching for products and services online. By making their websites search-engine friendly and investing in SEO, businesses can make sure they are visible to customers.

Implementing effective SEO strategies are needed to put you in front users that are actively searching for products and services that you offer. If your SEO game is strong, then you should be able to convert leads into customers and stay ahead of the competition.

Your web pages cannot be optimized without meta tags and descriptions. Meta tags are needed to help Google and other search engines identify and categorize your pages. They improve SEO rankings and maximize audience reach.

So what exactly are Meta tags and descriptions? Let’s take a look:

Meta tags are basically snippets of text that inform the search engine about the content of the page—they help the search engine categorize the web page.

Meta tags aren’t present on the content itself, you won’t see them in the body of the text; they are inserted into the code of the webpage.

Web developers can insert different types of meta tags into the code of a web page.

These include:

• canonical tags
• meta content types
• robots meta tags
• title tags

Each type of meta tag serves a specific purpose.

The terms meta descriptions and meta tags are often incorrectly used interchangeably. A meta description is a type of meta tag.

A meta description is a snippet of text that tells search engine users about the contents of the page. Meta descriptions have a character limit of 160; it may not look like much but with the correct use of keywords, meta descriptions can boost click-through rates significantly and improve your search engine ranking in return.

With the help of experienced web developers who keep a close watch on Google Updates, you should be able to increase your search engine rankings and enhance online visibility.

Customer Contact Solutions provide comprehensive web development and SEO services in Toronto, Ontario . In addition to designing websites and implementing SEO strategies, we can also build online food ordering systems for you.

If you’re looking to grow your online presence, get in touch with us today!