Whether we’re talking about a Fortune 500 business tycoon or the owner of a small business, we all want higher conversion rates on our websites. Optimizing your conversion rate is as important as driving traffic to your e-commerce website. However, the website with the most visitors isn’t always the website with the highest conversion rates, and this is due to a number of reasons .

But, what if we tell you that it’s possible to boost your conversion rates by a whopping 500%?

Sounds exciting, right?

So without further ado, let’s dive into three proven things that you can do to skyrocket your conversion rates.

According to research by Epsilon marketing, 80% of customers are likely to buy from businesses that offer a personalized customer experience.

Many businesses have realized the importance of personalized customer experiences for enhanced business growth. In fact, 68% of companies now consider the provision of a personalized experience their topmost priority.

Personalizing the website in accordance with customers includes:

• Making the site mobile-friendly
• Removing language barriers
• Recommending products and services based on their shopping cart and previous purchases

This is absolutely free and one of the most effective ways of improving your website sales conversion rate. Unbiased customer testimonials and reviews add credibility to your website, and entice customers to buy without a convincing sales pitch.

And if you don’t believe us, look at the numbers— 92 percent of customers go through reviews before buying a product or service! Having testimonials on your website will clear out any objections and build trust in the mind of the visitors, leading to more sales and revenues.

If your budget allows it, invest in turning these testimonials into videos for a more powerful impact.

think that email marketing is no longer effective at enhancing the sales conversion rate, but this graph below from Smart Insights will tell you a different story.

According to research, email marketing makes up for nearly 23 percent of sales . But how to do it right

There are various ways to strategically use email marketing such as Welcome signup emails and Cart abandon emails .

According to research, welcome signup emails are more likely to be read than any other type of email by nearly 42 percent people . It leaves a lasting impression about the business and compels the customer to make a purchase. You can offer a free product delivery, or a discount to make it more impactful.

Another research suggests that 63 percent of dumped carts are possibly recoverable.

Need more help with enhancing your conversion rate? Get in touch with us!

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