The reason all business owners want their websites to appear on the first few slots on the search engines is because it can help them grow considerably. The websites that rank higher receive more traffic which increases their conversion rates and their profits.
Climbing up the rankings on the Google search results organically and securing a top spot however can take a really long time, especially if you’ve only recently developed a site for your business. In the meantime, it can cost you a great number of potential customers and profits.
So how can you climb up the ranks faster and get to the top of the search results?
The answer is Google Ads!
What Are Google Ads?
Also known as Google AdWords, Google Ads is an advertising service through which people can have their website’s search results placed in the search engines result pages by paying for them. This ensures faster results.
These advertisements appear at the top of SERPs and can be differentiated from organic search results because of the presence of a small green ‘Ad’ label that Google places on them.
How Does Google Ads Work?
The process starts by you picking some keywords relevant to your business. They should be words that a user might search for. The next step includes you creating an advertisement that’s based on those keywords.
Now it gets tricky!
You won’t be the only company wanting to attract customers who search for these keywords. Your competitors will also be bidding for the same terms. Now the company that’s willing to pay Google Ads more for each click they get would be the one who’d have their ads appearing more often on the search engines.
You bid amount however, is only one of the five major factors that determine your Ad rank . Others include the quality of your advertisement, the Ad Rank threshold, search context and Ad extensions and formats.
Connect With Customer Contact Solutions Today!
If you’re looking to hire professionals for Google advertising services for your business? Get in touch with Customer Contact Solutions today!
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