Have you ever had an experience where you visited a particular website and left immediately? There are a lot of reasons why that can happen but one of the major reasons is the usability of the website. A user-friendly design that catches the visitors’ eye is crucial for the success of any website.

When we talk about accessibility and usability, a lot of people assume it has something to do with the technical aspects of the website. It’s a fact that the features and performance of the website have a direct correlation with using the correct software and coding. However, it also has a lot to do with the aesthetic and the design of your website.

The term ‘usability’ is used to describe the ease of navigating a particular website while you’re looking for content or filling out a form or simply surfing through the pages. It also considers how accessible the particular website is for people who’re in a hurry, have an impairment , or aren’t too familiar with the latest web technology.

Your chances of getting visitors to engage and stick around on your website greatly depend on how user-friendly it is. It’s hard to convince people to join your weekly newsletter or donate to your charity if they’re unable to navigate to the specific pages or can’t find the right links. Complicated processes and too many redirects can also cause the visitors to get frustrated and leave your website.

A user-friendly website has a better chance of getting the visitors involved and making sure they visit again. A visitor is more likely to refer your website to others based on the aesthetic appeal and the ease of access to various features.

While you’re in the process of creating a website you need to ensure you’re offering a great user experience to your visitors. To assess whether you’re on the right track, consider these characteristics which top website designers recommend.

The most important aspect of any website is the aesthetic appeal. The website should be visually pleasing with the proper use of colour and fonts. Try to incorporate your company logo colours into the layout to give it a strong brand feel. Don’t go too overboard with designs that may make the website stray from its true purpose or heavy graphics that will affect the loading speed. In case the website takes too long to load most visitors leave and look for other options. As a result you lose potential customers.

Another important element of a good website is the ease of navigation. Make sure the layout is comfortable and the users can easily browse through multiple pages. Keep it organized with short and proper page titles. The content font should be readable and engaging. Include elements such as headings and sub-heading frequently to help users get the gist of the page rather than having to read the entire thing.

More and more people are now using their cell phones to shop on the internet. It’s important to make sure the website is accessible from mobiles phones and is compatible with most of the popular models. If the browser version of the website isn’t compatible with other gadgets, the alternate option is to create a mobile version. This’ll give visitors the option to choose whichever version they’re comfortable with.

Have you been stuck with the same old design for your website for too long? Why not get your website modernized and updated with our help!

Customer Contact Solutions offers digital marketing services and website design to businesses of all sizes in Toronto, Ontario . Schedule a call today for your website overhaul and optimization!