According to Hootsuite’s Social Media Barometer Report for 2018, the number of global social media users has climbed to over 3.2 billion people. When such a large number of people can be reached through social media, neglecting to incorporate it in mobile web design is a costly mistake.

Here are some reasons why integrating social media in mobile web design is important.

Incorporating social media in your web design helps you connect with a wide range of users across the globe. It also gives you a platform to engage with them, share ideas, and inform them about your products and services. You can also ensure better customer service thanks to social media.

On top of that, it allows users to share information about your products online, giving you free online visibility.

E-commerce sites need robust marketing strategies and brand awareness to be successful. By putting your brand on different social media platforms, you can create dedicated followings of different demographics—based on the platform—increasing web traffic and increasing conversions and profits.

Now that we know why it’s important to integrate social media into your web design, let’s discuss some ways you can do that.

Symbols such as @ and # have been used long before social media was invented; but they now have a new meaning and significance. They instantly make us think of handles and hashtags. You can include these components in your web design and place them where they’ll be noticed by the users.

One of the most unique ways to integrate social media in your website is to create a chronological timeline of your business. Talk about your story and use an appealing layout to share it. If you’re running a family-owned business, let your users know where your roots lie and what your mission is. This is similar to how social media feeds show the timeline of a user’s activity.

Web pages that look like digital flyers can be extremely boring to interact with. If you incorporate something more engaging and exciting to your layout, such as quizzes or a chat interface, you’ll create a better user experience and ensure more conversions for your site.

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