E-commerce is on the rise. In fact, experts believe that it is the future of all business transactions. And considering more than 1.8 billion people indulge in online shopping around the globe, it’s safe to say that investing in a website for your business is the best decision you can make right now, especially if yours is a small business.
Here’s why:
It’s What Your Customers Want
Since we’re living in the digital age, where everyone’s connected on the World Wide Web, your consumers expect you to be online as well. Moreover, it’s important to retain your customers. Today, there are so many options on the market, that if you don’t give your customers what they want, they’ll just go look elsewhere.
Your Competitors Have Websites
Speaking of customers having several options, consider that your competitors have comprehensive and fully functioning websites. This means that not only are they providing the customers what they want, but they’ll be there to snag your potential client base because you don’t have an online presence like them.
Your Business is Open 24/7
Every business has certain work or ‘open for business’ hours and unless you’re a 24/7 pharmacy, it’s likely that you’re not operating at 2 in the morning. However, that’s usually the peak hour for impulse buying as night owls who’re surfing through the web will buy whatever catches their eye because their decision making skills aren’t at their best during that time .
In such events, having a website can have a dramatic but positive effect on your sales. Moreover, a website indicates that you’re always open, which increases the likeability of your business as well, which is again great for improving brand loyalty and retaining customers.
You’re at Par with Industry Giants
On the web, it doesn’t matter whether you’re just a start-up or the industry giant with the biggest market share. If you have a functioning and user-friendly website along with a spectacular SEO strategy in place, there’s no reason why you can’t outperform competitors that are more established than you.
However, having a website isn’t enough. To get traffic on your website, you need to employ SEO experts. But perhaps as a small business you aren’t as well equipped with the knowledge and workings of SEO marketing as professionals.
No worries. Just get in touch with us ! We’re a local SEO agency that can design your website for you at affordable rates and provide you with SEO services in London, Ontario and Toronto.
