When it comes to choosing an effective web design template for your company’s website, appearance is not everything.

In addition to your site’s aesthetics, its usability, clarity in function, and even load times can affect its popularity, and not just among customers. Google considers the loading time to be an extenuating factor for ranking.

As such, it’s important that you focus on all aspects of your site’s design before choosing the ideal template. However, since doing so might be a bit difficult for the layman, we decided to offer a few tips to help you make the best decision!

Know Your Goal

What type of website do you want? Will it be a one-page, simple scroll-down site, or do you want to add to it by including maps, videos, and galleries, etc.?

Additionally, will your choice in design match your company? You can’t really have a minimalist, gray website for a photography studio, in the same way as you can’t have a haphazard, full-content, full-color site for an accounting firm. Know your goal for design and what you want the client to perceive.

Do Not Compromise Quality for Price

Cheaper is never better. Yes, while there are many templates available online—free and paid—that might seem like the right choice, but you can’t really depend on their quality and the lacking technical support they provide.

Keep in mind that you are investing in your website for the long-term. For the sake of your website’s future, either go with an off-the-shelf template that’s expensive but worth it, or talk to a professional web design service to know your options for custom templates.

Look for Customizable Templates

Depending on what type of template you choose, you’ll need to put at least a bare minimum of your own content to give the site a personal touch. This is why templates offer various options for customization. So even if you don’t have some experience as a developer, customizing the site should be no problem for you. If not, there are plenty of companies (like us!) that’ll do the job for you.

 Choose a Responsive Template

In this day and age, you can’t have a website that’s not optimized for different devices and screens. Around 52 percent of traffic to websites globally is generated from hand-held devices like mobiles and tablets. Having a website template that’s responsive will not only bring more customers to your site, it’ll improve your rankings as well.

Choosing a User-Friendly Template

Now that you’ve got the gist of it, why not contact us to know more about your web design choices? Customer Contact Solutions is one of the best professional website designers in Toronto, Ontario offers web design and SEO services to all.

 Schedule a call today to learn more!