It is quite a challenge to strike a balanced combination of cuisines on your menu. You don't want to be offering everything, but you also don’t want to be too selective and picky with the food items. Restaurants with cluttered menus, including Continental, Chinese, Italian, Thai, Mexican, and other types of cuisines tend to repel customers— they feel like you would be unable to maintain the same quality across all of them.

Focus on your specialty instead – the best-selling dish on your list. This will make your customers associate your brand's name with that cuisine or meal, resulting in higher brand recall and loyalty.

If you still don’t have an online presence, you could be losing out on a major portion of potential customers. You should be there to serve them when they crave your food, even when they cannot leave their homes.

Not having a website with an online ordering and delivery system means you're losing your customers to other online restaurants.  And if they like your competitor's food and prices better, be prepared never to see your customers again.

Social media handles on all pages of your website is great, but they’re no good if they don’t work; same goes for your social media profiles. Now, we aren’t implying that you must bombard your customers with advertisements on Facebook, Twitter, Instagram, and other popular social media platforms. Doing so will only compel them to stop following you.

You need to focus on enhancing customer engagement. One way of doing that is posting content that your target audience deems relatable and exciting. Discount offers, special promotions, blogs based on high-volume keywords and topics, articles on current issues, and sponsored ads are some examples of engaging content.

Though the COVID-19 outbreak has shaken the foundations of many restaurants in London, you can still be successful by following these tips. Custom Contact Solutions offers reliable and affordable online food ordering software in London, ON, that covers everything from custom food menu creation to a delivery system. We also develop food ordering apps for restaurants in London, ON.