There is no doubt that SEO or Search Engine Optimization is an important tool to help you make a better impact in the busy online struggle. But if you’re not using it in the right manner, then it’s all for naught. Every day, Google receives an estimated 3.5 billion searches. However, just 0.78% of searchers go on to explore and click something on the second google page.

To obtain organic visitors, you must rank on page one of the SERP or Search Engine Results Page. This is where SEO comes in, which is always changing according to the various trends. Let’s go over a few of them.

Need For Speed

User experience (UX) statistics can’t be overlooked, with Google adopting Core Web Vitals as a ranking consideration in 2021. Loading, Visual Consistency, and Interactive Content are three main SEO measures that all boil down to one particular thing—page speed. These factors determine how quickly the website loads, how quickly it becomes interactive, and how consistent and stable it is while loading.

The user experience should be incorporated into your SEO strategy. It locks in your website’s efficiency and position ahead of the forthcoming algorithm upgrade. It also helps boost UX and conversion rate.   

All SEO Is Mobile SEO

As most searches are made on cellular devices, ensuring that your website or content runs well on mobile devices should remain a priority. Your desktop rating will be great if you’re only optimising for computers and not for phones, but your mobile ranking will be horrible. According to SEO experts, focusing on mobile SEO is critical, and it will only be more so in the future.

The main thing to keep in mind when it comes to mobile UX is to put the user first. The key to a successful design is simplicity. Also, customize the information and components of your website depending on your user base. If you’ve been working on meeting the bare minimum to be labelled as mobile-friendly, then 2021 is the year to switch your attention to improving the user’s experience.

Change and Adapt

Take note of what’s changing while you focus on SERP. Inserting ten blue links with URL adding a title tag isn’t going to suffice anymore. Every day, Google conducts A/B tests. If you want to maintain a competitive edge, you must adapt rapidly when Google makes changes. Even though featured snippets (FS) are still very new to Google, they’re already testing if adding a second FS increases engagement. You must apply that knowledge to your design and content approach. If Google is doing it, you should too!

Local SEO

Local SEO has grown considerably in recent years. This means that people are increasingly using keywords such as “near me”. Google has recently begun to prioritize local news in its search results. For companies to improve their ranking, they should put extra emphasis on local SEO

Want to stay on top of the SEO game? Look no further. Our SEO experts at Custom Care Solutions will ensure that all your SEO needs are met. Contact us for the best web designing services in London and Toronto, Ontario.