As SEO professionals, we rely on various tools to get the job done. We do so because they protect us from making wrong decisions, while also providing us with useful insights.

But sometimes, our arsenal of highly advanced tools and our reliance on them can limit us to thinking in ‘typical’ SEO ways.

The truth is, there are things that tools can’t tell SEO professionals, no matter how advanced they are.

Here are those three distinct things that you need to be aware of in order to close any information gaps.

Whether it’s analyzing user engagement, assessing the performance of keywords, conducting competitor research, or seeking insights about a website and its technical aspects, SEO tools are essential early on.

The Google Keyword Planner relies on paid search data, while other tools help us search for high ranking keywords, relying on third-party data.

We often end up setting our important business goals based on analysis of this paid and third-party data. Unfortunately, we forget that these numbers are not always accurate. They’re based on estimations, probabilities, sampling, and secondary data that may be obsolete by now.

There’s more to establishing goals related to site traffic, sales conversion, and impressions than just using the provided data as is.

Content is the heart of SEO, and this statement is indisputable. The challenge we face is that we have various tools in our stack for content evaluation. We can dig out mentions, links, topics and keywords that are ranking well on our site, as well as other sites with similar target audiences as ours. We can even find out what Google likes about a certain page or topics that it ranks well.

But what we can’t find out through these tools is an exact answer for what’s best for our brand and what our customers will like. Duplicating competitors’ content won’t take us anywhere.

We need to gain deep insights to formulate the type of content that will skyrocket user engagement and influence site visitors into making a purchase. Sure, these tools can be used to gain insights, but ultimately, the strategy should be based on brand positioning.

There is a pool of content available that teaches us about prioritizing the SEO work.

Sure, we must utilize these SEO tools to obtain useful insights and to organize work. However, it’s important to prioritize and scale the recommendations and insights provided by the tools with the help of our own expertise and experience.

But if your company needs a well-thought strategy and a fast, reliable and affordable SEO service, get in touch with us!

Custom Contact Solutions is a leading SEO company in Toronto, Ontario, providing impeccable SEO services and website design services to clients since 2006.

Expect nothing but perfection! Connect with us today!