What is permission based marketing?
Customer Contact Solutions prides itself on using only 100% Permission Based Lists.
Permission based marketing is the process of broadcasting advertising messages via electronic mail or mobile messages wherein the recipients of these ads have expressed consent to receive them.
The opt-in process requires that a potential prospect subscribes to receive this information. The benefit to this approach is that an individual who has expressed interest in an offer is a more qualified potential prospect.
Ten Benefits of Advertising Through Opt-in / Permission Based Marketing
1. Direct opt-in marketing is fast. Response rates linked to your campaigns are almost instantaneous. Within several days, you can review the conversions and positive response from your campaigns.
2. Looking to drive more traffic to your web site? Professionally executed targeted opt-in marketing campaigns have effectively increased web site traffic and directed qualified prospects to online businesses.
3. Opt-in marketing services can generate an average message click-through rate of up to 25% in an average campaign.
4. Why use an opt-in company over direct postal mail organizations? Costs linked to opt-in campaigns are much less than that of traditional direct mail. With opt-in Email or Mobile Campaigns there are:
*No printing costs *No paper costs *No mail handling fees *No postage costs *No return postage
Direct mail can cost approximately $800 - $1200 per thousand exposures and generate an industry average response rate of 1 - 2%. Opt-in campaigns carry a cost starting at $20 per thousand with response rates averaging 10-15%.
5. As an permission based company, we make campaign execution easy. From ad copy design and layout to project delivery, your campaigns can be completed in as little as 48 hours for Email and 6 hours for Mobile.
6. Opt-in advertising services are forms of permission based marketing. Unlike other traditional forms of advertising, opt-in campaigns are only sent to targeted recipients who have requested to receive information and details about your business.
7. Opt-in campaigns can accommodate all images, HTML, audio, video, text, pop-ups, and other enhancements. In addition, with email, there are less space related restrictions linked to the graphics within your add copy content.
8. Opt-in campaigns capture the sole attention of its recipients. When using other forms of advertising media, your promotional material must compete for the users' attention next to other ads and editorial.
9. Opt-in marketing campaigns give you the ability to add multiple lines to your web site landing pages within your ad copy Unlike banner ads, which only link to one location, you can direct prospects to a variety of different pages, sections and special offers across your site.
10. Opt-in campaigns are trackable and include statistics. Publishers and advertisers can review the statistics of their campaigns once their mailings have been completed.
